The array of tools, software and digital marketing platforms deployed by brands and agencies can tax budgets and staff alike. avVenta teams will work through the entire digital campaign lifecycle by using the following digital marketing tools and platforms:
Digital Asset Management (DAM) Platforms:
Migration of digital assets, ongoing maintenance and updates help streamline the integration and usage of an enterprise Digital Asset Management tool. avVenta's cross-trained production specialists ease the transition of assets to these systems.
3rd Party Ad-Server Platforms:
avVenta teams will Q/A, traffic and manage OLA assets within major third-party ad serving tools such as DoubleClick, Atlas, PointRoll, Media Mind and Mediaplex. We field teams in both production support as well as platform support roles.
Permission-Based Email Marketing Tools:
Our email specialists have mastered the process of developing and delivering fast and flawless email campaigns. The process starts with email template creation, migration, Q/A, reporting and API integration into web applications on tools like Exact Target and Silverpop.
Content Management (CMS):
Open Source or Enterprise level CMS implementations and upgrades can be accomplished faster and at a tremendous savings. Companies and agencies can utilize the cost effective teams of avVenta who are trained in some of the leading CMS platforms, including Drupal, Joomla, SiteCore, Adobe CQ, Umbraco and more. For ongoing maintenance and content updates, avVenta can craft teams of content experts through CMS template authors to help digital marketing organizations maximize their CMS investment and aid their speed to market.
Web Analytics:
Managing and extracting campaign and user data from analytic tools such as Google Analytics and Ominture can be a time-intensive task. avVenta analysts help gather and format data for digital marketing organizations in order to help them make more rapid and informed business decisions.