Services: Application Interface Engineering, Client-specific Application Customization, Email Production, Creative Production and Quality Control
Challenge: Epsilon is a large, successful marketing technology company whose strength is in database marketing and providing the tools that enable sophisticated multi-channel campaigns. They needed a partner equally experienced and adept in front- and middle- technologies for a multi-year project to integrate some disparate systems they had gotten by M&A, and make the interfaces more usable to enable clients, rather than Epsilon employees, to set up and run sophisticated marketing campaigns.
Solution: avVenta quickly ramped a team and worked closely with Epsilon IA partner MentalModels to design, fully code and test new application interfaces. avVenta partnered with Epsilon to create a sound system for sharing the code, reducing the need for re-work on either side as changes are made. The result was a nimble, high-quality shared development environment and process.