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avVenta Worldwide Delivers A Master App for the ANA

NEW YORK, October 20, 2011 – avVenta Worldwide in partnership with the Association of National Advertisers has developed a mobile application for the association's events. The mobile application launched today at ANA's 2011 Annual Masters of Marketing Conference, held in Phoenix, AZ, October 20 - 23, 2011.

The app will provide registered attendees with the most up-to-date information throughout the event in real time. It will also allow users to connect with colleagues and conveniently arrange meetings —significantly enhancing the conference experience.

The application's main features include:

  • Conference Details:  Full agenda, workshop sessions, roster of speakers and bio's, list of networking events, venue and hotel information.
  • Connections With Other Conference Attendees:  Create a profile and invite other conference attendees to join the users network.
  • Request a "Meet Up":  Users can "check-in", search for conference attendees and request a meeting.
  • Build A Community:  Conference attendees can stay connected after the event by building their own network.

"The demand for mobile applications has skyrocketed, a trend we have watched over the last couple of years.  We've also learned that mobile apps have become a key tool for reaching intended audiences," said avVenta COO Jeff Saunders. "We are very excited to be working with prestigious groups such as the ANA to develop a powerful app that will have a significant impact on how conference attendees connect and interact with each other."

avVenta has developed a native version of the app that is iPhone/iPad compatible as well as an HTML5 version that is compatible with all other smartphones and tablets.

To download the iPhone app, search "ANA Events" in the Apple Store or to view the application from your smartphone go to e.ana.net.

About avVenta Worldwide Founded in 2005, avVenta Worldwide is a privately held, digital agency headquartered in New York City with offices in Charleston and Los Angeles, with a production "center of excellence" and avVenta University in San Jose, Costa Rica. The company specializes in Digital Production and Interactive Services for marketing operations and digital/interactive marketing strategies for over 130 of the world's leading brands. Today, avVenta provides services to a host of Fortune 500 clients, including the top pharmaceutical companies, major technology leaders, and leading travel brands. For more information, please visit www.avventa.com.

Media Contacts:
Jeanine Kent
Vice President of Marketing and Communications
jeanine.kent@avventa.com
1.877.629.3682 ext 6010
www.avventa.com

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